Etro And Mytheresa Launch Love Trotter 
The New Iconic “See Now, Buy Now” Bag Designed By Marco De Vincenzo

Milan, September 23 2022 

“Etro was founded in 1968 as a textile company, which is why its connection with textiles is so deeply embedded. I visited the Maison’s archives on 6th June 2022 for the  first  time,  a  place  brimming  with  Made  in  Italy-history  and  inspiration.  There were eleven disused fabrics that captured my imagination that day, inspiring me to create a special upcycling project. And so, Love Trotter came into being, from the desire  to  transform  and  renew.  

©Schoeller & von Rehlingen/Etro

This  limited  edition  bag  collection  made  from upcycled fabric scraps and recycled plastic is my first homage to ETRO’s history and sustainability.”  These  are  the  words  Marco  De  Vincenzo,  Etro’s  new  Creative  Director,  uses  to describe the new Love Trotter bag collection, which will be unveiled during his first fashion show at the helm of the brand and launched on etro.com and in an exclusive collaboration with Mytheresa.com. 

©Schoeller & von Rehlingen/Etro

 Crafted entirely by hand in Italy, the new “see now, buy now” tote bags combine premium  textiles  from  the  Etro  Home  Collection  with  colorful  logoed  handles  in recycled plastic. The embroidered winged Pegasus adds a three-dimensional accent to styles embellished with leather details, antiqued hardware and striped jacquard linings.    

©Schoeller & von Rehlingen/Etro

The new Love Trotter bags are available in a limited edition of only 200 numbered pieces, and come in both large and small sizes. The bags are presented in a recycled paper box, personalized with a Paisley print and upcycled colorful ribbons.  


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